I’ve been writing a lot of resumes lately. It seems everyone wants to step out and up-level to a better position this year.

I collaborate with my clients, polishing every word and statement in a resume. As we write together, I find myself asking, “How were you different and better than others in the same job?” It’s a tough question that gives most people pause.

You were better than you needed to be.

Seth Godin, in his weekly blog, reminds us that every element of an organization has a spec, a minimum required performance. Accounting has standards, so does the department that measures quality.

Everything beyond that is marketing.

Your resume is your primary marketing document. Rather than a boring listing of your responsibilities, it should come alive with the ways you are different and better. These are also the 5 elements that companies are seeking the most:


If you want to grow, it is the extra effort that will take you there. Finding that EXTRA in yourself, is finding the essence of your brand. When you write a great resume, you are recounting what is extra.

For each of your positions, you should ask these 5 questions:

  1. How did you do the job differently than the others in the same job? [Contribution]
  2. Did you create or bring innovations to your job, the process, your work duties or your business tools in some lasting way? [Innovation]
  3. What assignment(s) did you volunteer for beyond your job responsibilities? [Initiative]
  4. Did your coworkers look to you for some special knowledge, talent or ability? [Talent]
  5. What did you enjoy about the work? [Passion]

Then, write those things on your resume. I promise it makes for better reading, more interviews, and ultimately job offers.

On your side,

Catherine Jewell
The Career Passion® Coach

PS: If you’re stuck on your resume, take the process into dialog. Let a professional mine your experience for the achievements that define you. If you’d like to explore the possibility of a new Brand – expressed in Resume and LinkedIn Profile—set up a time to talk with me using this link.

PPS: Seth Godin is an amazing thought leader. I think you would enjoy following him.


  1. yetiskin

    I like this website very much so much superb info . Kissie Jeremy Novelia

  2. yabanci

    Great article. I am facing some of these issues as well.. Sibeal Michael Franni

  3. sikis izle

    Well I sincerely liked studying it. This tip procured by you is very practical for proper planning. Cindra Ermin Shushan

  4. web-dl

    I do agree with all of the ideas you have presented for your post. Roxane Allen Hanna

  5. yify

    Hello, I enjoy reading through your post. I like to write a little comment to support you. Kit Barn Byrdie

  6. torrent

    I cannot thank you enough for the blog article. Really looking forward to read more. Much obliged. Gabriella Aldwin Nadia

    • Catherine

      Thank you, Torrent. Please try the index to find more articles about resumes.

  7. indir

    Excellent article. I am dealing with some of these issues as well.. Layla Ario Martineau

  8. web-dl

    I really love your blog.. Very nice colors & theme. Verile Tally Hedvig

  9. real online payday loans

    Howdy! I underѕtand this is kind of off-topic ƅut I had to ask.
    Does ƅuilding a well-establіshed website such as yours taҝe a massive amount work?
    I am cоmpletely new to operating a blog but I do write
    in my diary еveryday. I’d lіke to stqrt a blog so I can ѕhare my owwn experience and feelings real online payday loans.

    Please let me know if you have any suggestiоns or tips for brand new asρiring bloggeгs.

  10. Wilburnug

    buy cialis 36 hour online: buy cialis ebay buy cialis tadalafil uk
    buy cialis tadalafil0 with pay pal

  11. FrankVathe

    drug prices lisinopril: lisinopril – lisinopril for sale online

  12. Arthurabivy

    cialis without prescriptions canada: buy cialis ebay taking cialis soft tabs

  13. Robbiefus

    monthly cost of cialis without insurance – cheap generic cialis buy cialis rush

  14. RobertQuins

    cialis without presciption in usa: canada cialis online buy cialis online best price

  15. Jimmyroapy

    can i buy wellbutrin online wellbutrin xl – 75 mg wellbutrin daily

  16. Jimmyroapy

    valtrex cream cost valtrex tablet – how to order valtrex online

  17. Jimmyroapy

    where to buy valtrex online purchase valtrex – valtrex price australia

  18. DavidVunty

    ed pills online generic ed pills – ed pills that really work

  19. Escange
  20. Donaldscope

    buying viagra online viagra discount buy viagra online canada

  21. Williamalusa

    buy neurontin online uk buy gabapentin – neurontin 100mg price

  22. Pedroswors

    generic viagra walmart: viagra – viagra online usa


Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts