A lot of job seeking does seem hard.

  • The endless looking on line for new job listings.
  • Paying for a networking event without knowing if there’s anyone there who can help you.
  • The frustration of filling out an online application—only to have it evaporate just before you hit “send.”

If you are frustrated by these things, chances are you’re doing the wrong things! The easiest way to get traction in a job search is to focus on people. People review resumes, people conduct interviews, and people hire people.

Make your job search more effective by relying on other people to help. Your networking should start with people you know. Then, you ask your friends to refer you to friends. All along the way, you are talking to people. People just like you who probably know what it’s like to search for a job.

The unspoken secret: People enjoy helping out. Karma is real. When a new contact—a friend of a friend—is able to help you in your search, everyone feels great: the new contact, the friend who introduced you, and YOU.

Why don’t we ask for help more often? Part of it is pride. It used to be shameful to have lost your job. That thinking should be thoroughly blasted out of the American psyche by now. It is normal and actually predictable that most of us will be affected by a sudden job loss.

Get over yourself. Get over the pride. The reason you ask for help is to find information that isn’t on some website! People know things—about jobs, companies and industries. They can help you in ways that the media and internet simply can’t.

Your goal: find out about jobs while they’re still in the “Hidden Market.” That means the job is  unadvertised because a manager has just gotten approval. Could be that HR hasn’t posted it because they are backed up. And, they are hesitating to post it because that costs big bucks – as much as $600 a week.

The rest of job seeking? Hey, that’s easy. Most of us write emails every day. If you need some help with your resume, get some. But, the rest of your marketing—just standard business stuff. The hard part is picking up that 500-pound cell phone and making a few calls.

When you begin doing this in earnest, you’ll find a huge burden has been lifted off your shoulders. You have a whole community of people who are keeping an eye out for you.

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